Brands are increasingly understood as something that live on the Web, no longer entirely under an organisation’s control. Customers expect to be engaged where they spend time online – inside communities such as Facebook, Twitter, YouTube and Foursquare – and they expect you to speak to them with a natural, uncontrived human voice. More than that, they want to participate in your business – co-creating new products and services with you and supporting other customers online.
Most organisations are not equipped to embrace this new dynamic environment, which requires behaviour and cultural change as well as just new tools to enable them to understand customers, and respond rapidly in a flexible and transparent way.
Many companies have taken the first step and are using social media marketing in some form. But how do we anchor these efforts inside the business to create truly connected experiences, and how do we know what works?
We can help place these efforts within a strategic framework, and also drive greater value through the social ecosystem by involving a range of internal stakeholders, rather than just the marketing department. We help organisations transition to this new world and build with you an authentic, social organisation. Leveraging social technologies to engage your customers, fans and critics alike will add real value to your business; and by reinventing the customer relationship, you can reduce costs, increase sales and enter new markets.
Social Marketing Strategy
- Brand experience
- Social CRM and customer support
- Employee engagement and change management
Social listening and analytics
- Competitive assessment
- Influencer analysis
- Brand audit, sentiment, trends, and buzz monitoring
- KPIs and Measurement
Social Marketing Programme Execution
- Branded community development, moderation and management
- Mobile application development (iPhone, IPad, Android, J2ME)
- Social media execution across all social platforms: (Facebook, Twitter, YouTube, Foursquare)
- Employee social media training
- Social experience design (SXD) and technical implementation
