Online content is accessible through an ever-expanding range of devices, and in a seemingly limitless set of surroundings. With the proliferation of smartphones and tablets, people expect your site and services to be available anytime, anywhere, and mobile traffic is soon to overtake the desktop.

The web as a platform is becoming subsumed within mobile applications and services, whilst becoming ever more pervasive in our lives. But mobile social means a lot more than just providing a cut-down version of interfaces and information for mobile devices, and it is important to understand the behavioural aspects of user interaction in different physical environments and contexts.

We offer a blend of approaches to make sure your organisation is prepared to confront the emerging mobile needs of your customers.

Mobile Development Options

Research, user needs, and content strategy each inform the decision about which mobile solution is appropriate for your site or service, and based on this, we offer five basic mobile approaches that address a broad range of common requirements:

Messaging

A simple and effective way to engage your mobile users, often paired with the first step of a wider social strategy. Messaging utilises your existing social networks, such as Twitter or Facebook, with excellent mobile coverage.

Responsive CSS

Responsive Web Design draws on the latest HTML5 technologies to adapt your website or service to mobile, tablet and desktop. It is an opportunity to unveil high-value content to your user with increased readability and a consistent experience — at any resolution or screen size. This is a very cost-effective way of delivering excellent user experience across a range of devices and platforms.

Mobile UX

Users often require different functionality on the mobile web. Mobile UX offers a bespoke experience tailored for mobile needs, built on a foundation of HTML5 and Responsive CSS.

Mobile App/HTML5

Deliver a unique mobile experience with benefits similar to a native application by wrapping a HTML5 solution in a portable shell. Users receive a cross-platform, custom solution, readily available in the app store of their choice.

Native App

A native mobile application is a piece of software designed around custom behaviours, ideal for services that benefit from frequent mobile usage. This solution delivers the smoothest, most enjoyable experience for your users, specific to individual platforms.

Learn more:

• If you want to learn more about Responsive Web Design, have a look at our introductory blog post.
• Find out how we can help you get started
• Contact: Rich Holman and Mark Mitchell