If you are around in London on Tuesday then why not pop along to the Blogging4Business conference being held at the Marriott Hotel, Grosvenor Square:

To help harness the power of blogging for your business, Custom Communication and Retail Events are proud to announce Blogging4Business, a one-day essential conference aimed at providing an intensive immersion into the many ways that blogging can help and hurt your business.

I shall be speaking on a panel chaired by our friend Suw Charman about the ROI of blogging (isn't that Loic and shouldn't it be Le Roi?). The lineup looks interesting, if a little bit dominated by conventional PR people, so it should be a good day. Also there will be Neville Hobson, Lloyd Davis and Hugh McLeod, as well as Olivier Creiche, our partner Six Apart's European COO.

Thanks to Matthew Yeomans of Custom Communication for the invitation to take part.

UPDATE: there is a podcast of a short interview with me about the session here.