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Social Media Breakfast on 29th July 2009 in Sydney
If you are reading this blog, I'm sure you are aware that social media is not an overnight fad - it is here to stay and it will no doubt evolve and change again as technology continually advances. Headshift and Marketing... read full post
The Impact of the Social Web on Corporate Reputations
In this McKinsey Quarterly article (free registration required), the authors look at the impact of two key factors changing what they call the 'reputation environment':"the influence of indirect stakeholders--such as NGOs, community activists, and online networks--has grown enormously.""the proliferation of... read full post
One year on plus BOSS Magazine interview
Friday last week was Headshift Australasia's first birthday. :-) To celebrate, the 'team' - Anne, Stephen (Executive Director at Headshift Australasia), Shelley (more about Shelly another day) and me - headed over to the MCA Cafe for lunch. It was... read full post
Zen and the Art of Social Media Guideline Maintenance
If you're reading this, then the chances are you thinking about the need for or even writing social media guidelines. Perhaps you are looking for examples to draft your own policy? Before you do that, just pause for a moment... read full post
Get enterprise wiki software for just a few bucks
Between now and the 24th April, enterprise wiki software company, Atlassian, is offering a fully functional 5 user license to Confluence for just US$5 (that's about AU$7) as part their 'Atlassian $timulus Package'. This includes a full year of support... read full post
We can't live without it, so lets rethink television advertising
With the count down to switching off analogue television in Australia officially started, the digital bandwagon is gathering renewed momentum with a swath of advertising from both the federal government and Freeview, a consortium of existing free to air broadcasters.Watching... read full post
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