by Lee Bryant

This is a Headshift blog post by Lee Bryant, written on July 30, 2003, and tagged as , , , . It has (1) comments, the latest of which was on October 8, 2003.

Iconoclastic Usability ROI discussion

Peter Merholz has produced a detailed debunking of a recent Nielsen Norman Group report on Return on Investment in Usability. The article is well argued and points to some incredible flaws in the report's methodology that will widen the cracks that are already appearing in Jakob Nielsen's iconic status.

Can Jakob continue to charge large amounts of money for stating the obvious, or is it time to stuff his metrics in a suitcase, put on a false moustache and fly to Rio?

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Wasn't that a great debunking of the Nielsen report? Peter Merholz is one smart cookie. The article got me stewing on a few ideas that I thought might be connected, but I'm not sure they actually are:
http://jeremyhiebert.com/2003_08_01_archive.html#105976328788748056

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