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This is a Headshift blog post by , written on June 17, 2004. It has (0) comments.

The Idealistic Corporation

Over at the Design Observer, Michael Bierut has posted an interesting article about 'The Idealistic Corporation'. Apart from giving a good, albeit short, overview of what great designers and CEOs (yes, there are ... eh ... were? some...) thought about the topic historically, he ends his article thus:

Is all hope lost, then? Here is some optimism, perhaps perverse, from a surprising source. "I offer a modest solution: Find the cracks in the wall," wrote Tibor Kalman in his valedictory monograph. "There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future...Believe me, they're there and when you find them, treat them well and use their money to change the world." Wishing will not make it so, but Kalman knew that the search itself was fundamental to the design process. The more of us out there looking, the better.

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