Last Friday saw Lee and myself going over to Holborn for the fourth BlogWalk, organised by Ton Zijlstra (who sadly wasn't able to attend), Lilia Efimova and Johnnie Moore.
Loosely organised around an open space format, BlogWalk gatherings are informal mini-seminars that create a relaxed atmosphere conducive to interesting discussions.
After initial introductions, the group split up into three conversations around different aspects of blog use in business. The discussions spawned a lot more questions and thoughts scribbled on post-it notes which were stuck on the 'Window Wiki' (the walls weren't sticky enough).
After a while spent rearranging the post-its into some semblance of order, we broke for lunch and then the walk, ably guided around the Bloomsbury area by Lloyd Davis and Louise Ferguson. Then it was back to The Old Crown for a game of 'Same or Different' with the post-its - an attempt to pull more order from what were a somewhat chaotic set of ideas.
What was clear was that issues around emotional responses to blogging were at the forefront of bloggers's minds when thinking about the corporate environment. Of those emotional reactions expected from businesses, fear seemed to dominate - fear of loss of control, fear of risk, fear of vulnerability, fear of saying the wrong things or castigation for voicing unpopular opinions.
Equally important threads revolved around value and productivity: How will managers react to people spending time blogging? How can we prove the value of blogging? Another areas was audience and expectation: Can you control your readership or does your readership control you? Groupthink: Are business blogs at risk of groupthink? And how do we avoid it?
We ended up with 11 different groupings which reflect the core issues brought up by the day's conversations:
- Emotional feedback
- The influence of context on groups & individuals
- Value and productivity
- Groupthink
- Risk and loathing in the corporate blogosphere
- Ethos
- Audience and expectations
- Micro/macro-benefits and potential outcomes
- Gradients vs. Boundaries
- Filtering, aggregation and metadata
- Futurespeak
I've transcribed all the post-its, and will find a home for these on a wiki somewhere soon.
Overall, the day was great. I like the format that BlogWalks use - it allows you to mix and mingle and have some fascinating conversations. The walk, in particular, is good for that and has the added bonus of getting you out of a small room and into the fresh carbon monoxide of the city centre.
What is essential, though, is taking the opportunity to capture the conversations had. Not every thought gets noted down on a post-it so many are lost purely through my poor memory. Thus I was very keen on the final phase of the day, when about half of the group concentrated on organising and capturing the thoughts that had been expressed earlier on. Ideally, I think a consolidation session like that at the end of the morning would also be valuable.
The other BlogWalkers were:
- Ian Glendinning
- David Wilcox
- Anu Gupta
- Riccardo Cambiassi
- Martin Roell
- Julian Elve
- Paul Goodison
- Chris Macrae
- Ed Mitchell
- Louise Ferguson
- Lloyd Davis
- Desiree Gosby
- Omar Green
As usual, we are using topicexchange to collate blog posts, so it's worth grabbing the RSS feed for that if you want to stay up-to-date.


Suw, on reflection, I think it would have been good to have started again before playing 'same or different' - We could have said "OK, those are some of the things we've thought...what are the most important things we want to remember (that have already been articulated or are still lurking under the surface) from the conversations we've had today. Then get everyone to write a new bunch of post-its and then play 'same or different' with them.
This does have the benefit of hindsight and it would fit better into a day that was more structured overall, which, I suggest is something we should do in addition to the BlogWalk format, not necessarily in it's place.
Thanks for the sterling work you did on transcription - i look forward to seeing the wiki'd version.