Stowe Boyd, no longer weighed down by tee-shirts, hits a nerve with PR people: /Message: Social Media and Public Relations: The Press Release Is Dead.

Rock on! (as the cartoonist says).

The Social Media Press Release is a donkey. 'Notifications' via feeds and email with permission are fine; but there is no need to graft the press release onto social tools. It harks back to a time of limited access and fewer channels.