A fascinating, if fairly logical observation about the paradox of green behaviour from the Gaurdian this week: Green idealists most likely to take long-haul flights, says study.

This is why Green thing is so necessary, in my view, to apply social network peer pressure to keep us all on the straight and narrow in terms of personal habits and behaviours. I know that I find it hard to break the consumerist habits of a lifetime without snapping back into lazy old ways.

Incidentally, I just noticed the other day that the Facebook app we built for Green thing was the top rated (10/10) app in a recent Huffington Post review - yay! Also, Green thing have a film competition open right now for students who want to produce motivational short films to persuade people of the need to change behaviours.