"Imagine that an organization has deployed a full suite of emergent social software platforms (ESSPs) for its members— blogs, wikis, discussion / Q&A forums, upload facilities for photos and videos and etc., Digg-like utilities to flag and vote on digital content, prediction markets, some kind of enterprise Twitter, and whatever else a ‘full suite’ consists of, now or in the future. And imagine further that the leaders of the organization are sincerely interested in pursuing Enterprise 2.0 and getting their people to actually use the new tools. What would they then do? What would be their smart course(s) of action?" Andrew McAfee on contribution metrics for Enterprise 2.0 and community environments