"As traditional enterprise vendors suffer, a panacea for investors and customers is emerging with the nascent enterprise social software industry. Until now, Enterprise 2.0 has sat on the sidelines of the enterprise software industry, seen perhaps as less focused and more predisposed to conversation than action."

Here is another of the growing reports on research that indicates enterprise 2.0 is on the rise. Recently Awareness released a report on “Trends and Best Practices in Adopting Web 2.0 in 2008.” It shows that social media initiatives are on are increasing and continue to evolve. There is a focus on the deeper and broader integration of Web 2.0 technologies with other enterprise systems, enabling greater participation from both internal and external audiences. This is consistent with what I am hearing from others sources ((e.g., Forrester, AIIM, Aberdeen, Gilbane, etc.).