via Preoccupations

"Like a lot of you, I do the rounds touting social media wares. In my case, more often than not I roll up in front of marketing departments who while they think that what I have to talk about is interesting, they aren’t at all convinced about the immediacy of it. Comments I’ve heard recently from some very intelligent people include “it’s all one big computer game, isn’t it?”, “this is less relevant for us as we’re not cool”, and quite simply, “I hate blogs.” While that makes it a much tougher sell, it also reminds me that the orthodoxy of getting with the social media programme is by no means universally shared - not the impression you’d get if you constantly listen to the echo chamber."