Another new European conference, SOMESSO, will hold its first event this Friday (October 31st) at Papiersaal - Sihlcity, Zürich, to explore latest developments in corporate social media. Jon Mell and Jens Christian Fischer will be speaking and representing Headshift at the event, which is being organised by the energetic Arjen Strijker. 

The SOMESSO programme includes keynote speakers Julie Meyer (founder of First Tuesday and CEO of Ariadne Capital) and Frans van der Reep (senior strategist KPN & lector InHolland Digital World). The conference will also feature several presentations by industry leading companies, such as IBM and Ecademy, and a roundtable discussion that includes Joss Hertle (MySpace), Kaspar Loeb (Saatchi & Saatchi) and René Rechtman (GoViral).