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Unlike traditional IT approaches, social computing provides some flexibility in how your use it to either compliment, augment or revolutionise your IT approach.
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A summary of a McKinsey Quarterly article where the authors look at the impact of two key factors changing what they call the 'reputation environment'. As result of these changes, they point out that centralised models of PR that rely on spin, not action, won't allow companies to respond effectively or authentically enough to emerging issues in this new environment.
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About the use of Twitter by local councils in Australia: Councils are defined by their geographic areas, but the nature of the relationships with their communities has changed.
smarter, simpler, social
by Lee Bryant
This is a Headshift blog post by Lee Bryant, written on June 12, 2009 in links . It has (0) comments. You can find more posts like this here.
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