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by Lars Guthorm Kavli

This is a Headshift blog post by Lars Guthorm Kavli , written on August 27, 2009 in Education Future Trends . It has (4) comments, the latest of which was on September 3, 2009. You can find more posts like this here.

I live or die by my Facebook - understanding social media through the works of sociologists

I would argue that to keep an active and continued presence on Facebook or similar social networks is not a trivial activity, but an important part of a necessary strategy to feel safe and sustained and understood in our daily lives. This argument takes its cues from the work of sociologists Anthony Giddens, Alain Touraine and Ulrich Beck, and particularly the work they have done to describe the ways we act and behave to maintain stable self-identities.

For the purpose of this blog-post let me focus on Anthony Giddens' book 'Modernity and Self-Identity', which was published in 1991 and therefore preceded the whirlwind social phenomenon of the Internet and the World Wide Web by a few years (See also Alain Touraine's 'Can We Live Together' from 2001, as well as 'Risk Society: Towards a New Modernity', by Ulrich Beck, 1992)

Giddens claims that Modernity, as an historical epoch, started out with a blind faith in the rational capacities of the human mind. Both Descartes' cogito ergo sum and Kant's sapere aude!, should be considered founding blocks of the enlightenment and thus modernity, testifying to a fundamental belief in the ability of the mind to create order, and ultimately control over our environment.

As modernity progressed, Giddens says, this unwavering faith became the subject of radical doubt. All assumptions about the world were possibly faulty and incorporated enormous risks that had to be taken into consideration before any action was taken. Giddens states that "modernity institutionalises the principle of radical doubt and insists that all knowledge takes the form of hypotheses." Witness the birth of the hypo-deductive model in natural science research and the move towards positivism in the human sciences. August Comte has a lot to answer for...

Giddens maintains that Modernity therefore is a reflexive project at heart, and that "the self, like the broader institutional contexts in which it exists, has to be reflexively made. Yet this task has to be accomplished amid a puzzling diversity of options and possibilities." In order to navigate this treacherous terrain, Giddens suggests that the subject has to invest fundamental trust in processes that affect its life, but that are outside its own control. Cue wider social networks and societal structures. This trust is always accompanied by a calculation of risk, and these two elements symbiotically constitute the framework within which the self produces a narrative about its own cohesion and independence.

As an example, consider the amount of trust we have in airlines and their ability to fly us safely to where it says on the ticket. Or how we trust the companies that hold our information online, not to mention the trust we place in the integrity of our friends and our employers to treat our lives with respect and care.

The individual balancing of everyday trust and risk is an essential framework for our understanding of the way we use social media. In particular, the way we go about risk management is often reflected in the way we actively create and maintain an ongoing story about our lives online. Be it contacting an ex for the purposes of rekindling a relationship, or posting a new CV on Linkedin to get a job, our actions are all part of a larger process of life-management, of creating a story about ourselves we can comfortably live with. To maintain such a story is directly linked by Giddens to the formation and maintenance of what he calls 'ontological security'.

Very briefly ontological security can be described as the basic trust invested in the world by the individual from birth and through its consequent socialization, that in turns is needed to carry out the simplest of acts, and normally resides away from the conscious state, as long as it does not feel threatened or is actually ruptured. Modern life constantly challenges this sense of security through its inherent riskiness, but is countered and upheld by the constant reflexive work of the individual.

To keep an active and continued presence on Facebook, or similar sites, is in very important ways therefore not only about play and games, or trivial time-wasting, but about performing essential 'reflexive work', work we do to manage our lives so that we feel safe and sustained and understood day by day.

When the self is constructed through an ongoing process of reflection, online environments provide the perfect arena to build and test that self. Social media strengthens and extends the processes inherent in the social roles of traditional communication media by letting communities of peers directly inform us and situate us in a flow of culture, as well as letting us identify ourselves back to that world, and thereby allowing us a space in which to create and negotiate relatively stable selves.

4 Comments

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I am tempted to say "that would be an ecumenical matter" ;-)

This reminds me also of Victor Frankl, who writes about the possibility of finding meaning, though perhaps not ontological security, even amid extreme suffering, such as the Holocaust, which is also part of the dark side of modernity.In a way, ontological security is as much a luxury as physical security and property rights, so it is worth remembering that many people, even in our own society do not find it, on Facebook or elsewhere.

Interesting provocation, as Olivier might say.

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The clerics would hopefully be clueless ;)

I agree that stressing the ontological security for those of us who worry about what to wear and what party to go to might sound a bit forced in comparison to the issues face by many people of the world daily (hunger, war etc.), though I do believe we need to talk about social media in a more informed way than I observe is currently being done on most blogs and in the mainstream media.

I guess the main point I'd like to get across is that social media tools lets us manage and structure our lives in new ways. They afford us new coping mechanisms and might in many cases be as important to us as off-line support networks when these are distant and inaccessible.

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Nice article, Lars. And I agree - it would be nice to see some more informed debate.

Just curious, do you think (or would Giddens say) you get more ontological security from posting "outwards" e.g. on others' Facebook walls/blogs/online spaces/etc or from posting "inwards" (life streaming/status updates etc) or neither?

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Thanks for your comment Piers.

First I would say, in line with Giddens I hope, that your ontological security is not threatened on a day to day basis if you are able to maintain a coherent life-story and feel relatively safe and secure.

So posting outwards or inwards would affect your sense of ontological security in the same way, as long as what you are posting helps you sustain a coherent story about yourself, that is, help you maintain a sense of stability.

That said one could speculate that posting outwards and being active in a public debate could affect your sense of security negatively if what you are posting is badly received and then as a consequence your sense of pride is hurt/dented.

On the other hand if you post something inwards that is badly received by those close to you, that also has the very real potential of upsetting the way you feel about yourself, your confidence and maybe more importantly your sense of belonging.

But both posting inwards and outwards can have the effect of boosting your sense of self-respect and sense of achievement and thereby helping you feel more confident and therefore more secure and stable.

I have previously written about what I call coping mechanisms, day-to-day strategies we apply to make sense of our lives and make us bridge the contradictions we live with. Being active online, be that outwards towards a larger unknown crowd, or inwards towards to those closer to you, the coping mechanisms are what are important.

As long as we're doing well through the way we fashion our own coping mechanisms our ontological security isn't an issue. But it's all ongoing reflexive 'work'.

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