smarter, simpler, social
Recently in Corporate Category
Social Business Design for the Finance Sector
Summary, video and slides of a talk at the SOMESSO Conference in Zürich, November 2009, on social business design in the finance sector. read full post
Curating, not moderating, the flow of content and participation
User generated content is, for many media companies and other organisations, more of a problem than a solution. Vague calls to action lead to waves of irrelevant content submitted by audiences who have taken time, effort, and in some instances... read full post
Reading the Telegraph costs the British economy £1.38bn
"Churnalism is a form of journalism in which press releases, wire stories and other forms of pre-packaged material are used to create articles in newspapers and other news media in order to meet increasing pressures of time and cost without... read full post
Transparency required
Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the... read full post
Social media monitoring - more first step than end game
Prior to the rise of mass production and assembly line processes in the latter half of the 20th century, new products and services were often created in response to a direct conversation between consumers and businesses.If a consumer - they... read full post
Power up! Level completed
We are proud to announce that Headshift has joined the Dachis Group to accelerate the next phase of development into a global social business consulting firm read full post
Royal Dutch Shell: David Hone's climate change blog
The projectIn recognizing that the debate about climate change has ended, Royal Dutch Shell decided to focus on the policy associated with mitigating climate change. Shell wanted to engage the informed public on the topic of climate change policy through a... read full post
Behavioural transition strategies for E2.0
Adoption was a big them at this year's E20 conference. My focus was on some of the little techniques that we can use to smooth the adoption path for second wave adopters. read full post
Balancing Technology and Culture During a Social Business Implementation
What started life as a short post on user adoption seems to have turned into the monster blog prose you see before you. If the length scares you then jump to the end for the summary version!If you're going to... read full post
What use is Social Media to the Pharmaceutical Industry?
Coming from a pharmaceutical background I've been keeping a close eye on the industry's use of social technologies. Whilst working on the inside I focused on social business and connecting people behind the firewall. Now I'm on the outside I've... read full post
Social Networking for the Legal Profession
We are proud to announce a major new report, published in association with Ark Group, entitled Social Networking for the Legal Profession, which looks in depth at current practice in social networking and social technologies within the legal sector read full post
Social networks as information filters
Yesterday, I went along to the InformatieProfessional Conference here in Amsterdam. As with all things associated with the web these days, the theme of the conference was Integrity 2.0. Key issues revolved around data privacy, information reliability and management of... read full post
Business 2.0
As organisations become more transparent, more open, more prepared to share we are seeing more and more intellectual capital being given away "free". There is the over-quoted example of Goldmine giving away its geological data, Sun Microsystems and IBM giving... read full post
Futures planning with horizon scanning and social computing - Part I
In today's complex and turbulent environment, organisations need 'foresight' to be able to respond promptly to various change drivers including technology, sustainability, globalisation and the economy. Essentially 'foresight' is a participative approach to creating shared long-term visions to inform short... read full post
Your corporate website is irrelevant
The days of the monolithic corporate website are numbered. Twentieth century corporate structures, which, to borrow sentiment, if not words from Lee Bryant, put the World's window upon your organisation in the hands of the IT guys in the basement... read full post
Latest comments