smarter, simpler, social
Recently in Corporate Category
Divide and conquer to solve the business-IT disconnect problem
"I'm fed up with our IT department. Why does it take 4 months to deliver a small project if I can have it right now and much cheaper as a hosted service?""Why are those IT guys spending three years on... read full post
Social Business Use Cases for the Pharmaceutical Industry
The fundamentals of social business design can be applied to many different sectors and to many different business processes. Whilst, by definition, those fundamentals remain constant, or at least relatively stable, the application of them can vary widely. What follows... read full post
Leadership is not obsolete in the networked world
New forms of leadership are emerging in the networked world of Twenty-First Century companies, and traditional leadership skills are by no means obsolete, although they may be expressed differently read full post
A tale of two E20 cities - from San Francisco to Frankfurt
The E20 baton has been handed over from the San Francisco conference to the Frankfurt 20 Summit, and I hope we are in for a good event that focuses more on practice than semantics and definitions read full post
Social Business Design for the Finance Sector
Summary, video and slides of a talk at the SOMESSO Conference in Zürich, November 2009, on social business design in the finance sector. read full post
Curating, not moderating, the flow of content and participation
User generated content is, for many media companies and other organisations, more of a problem than a solution. Vague calls to action lead to waves of irrelevant content submitted by audiences who have taken time, effort, and in some instances... read full post
Reading the Telegraph costs the British economy £1.38bn
"Churnalism is a form of journalism in which press releases, wire stories and other forms of pre-packaged material are used to create articles in newspapers and other news media in order to meet increasing pressures of time and cost without... read full post
Transparency required
Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the... read full post
Social media monitoring - more first step than end game
Prior to the rise of mass production and assembly line processes in the latter half of the 20th century, new products and services were often created in response to a direct conversation between consumers and businesses.If a consumer - they... read full post
Power up! Level completed
We are proud to announce that Headshift has joined the Dachis Group to accelerate the next phase of development into a global social business consulting firm read full post
Royal Dutch Shell: David Hone's climate change blog
The projectIn recognizing that the debate about climate change has ended, Royal Dutch Shell decided to focus on the policy associated with mitigating climate change. Shell wanted to engage the informed public on the topic of climate change policy through a... read full post
Behavioural transition strategies for E2.0
Adoption was a big them at this year's E20 conference. My focus was on some of the little techniques that we can use to smooth the adoption path for second wave adopters. read full post
Balancing Technology and Culture During a Social Business Implementation
What started life as a short post on user adoption seems to have turned into the monster blog prose you see before you. If the length scares you then jump to the end for the summary version!If you're going to... read full post
What use is Social Media to the Pharmaceutical Industry?
Coming from a pharmaceutical background I've been keeping a close eye on the industry's use of social technologies. Whilst working on the inside I focused on social business and connecting people behind the firewall. Now I'm on the outside I've... read full post
Social Networking for the Legal Profession
We are proud to announce a major new report, published in association with Ark Group, entitled Social Networking for the Legal Profession, which looks in depth at current practice in social networking and social technologies within the legal sector read full post
Latest comments