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Seeing what's next... at the Social Business Summit 2010
Clayton M. Christensen describes in his innovation book "Seeing What's Next" IBM's strategy of focusing on designing computing machines where they control and develop everything, going from processor, memory, hard drives, to the operating system and software. This gives IBM... read full post
Social Software doesn't really matter
"Clients usually ask us how they can drill that hole in the wall. As consultants we are obsessed with finding the best drill that does it in the fastest and most cost-effective way. Sadly, we often forget to ask the... read full post
Social Media, Customer service and the 9-5 problem
I've just finished listening to the fantastic Smodcast for Kevin Smith about his experiences with South West Airlines, which comes fresh on the tail of last weeks twitter furore over Paperchase using possibly plagiarised designs. Now, I don't want to... read full post
Do you want to succeed or survive?
One of the moments in my career that had a deep impact on me was a conversation with an account manager in my previous consulting firm. I gave a presentation to a whole account team about using innovative solutions to... read full post
Unlocking social media ROI through business transformation
Last night I attended one of the Social Media Week events, Show Me the Money: Where's the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant... read full post
Driving traffic to your blog with twitter
Posting links to twitter can drive significant traffic to websites. I recently wrote a comprehensive post aimed at helping organisations and businesses get started blogging. I knew it would be of interest to a lot of people, so when I... read full post
How to get started blogging
I'm frequently asked, by our clients as well as the MA Journalism students I occasionally teach as part of my role as a Visiting Journalism Fellow at City University, for tips on how to get started blogging. As someone who... read full post
Tumblr: getting interaction right
Tumblr is a fascinating example of how to get user generated and community sites right. Fundamentally it's a microblogging platform, but I think this sells it very short of the whole picture. It's succeeding by taking the interaction patterns that... read full post
Closing the gap between Enterprise 2.0 and Social Media
The user interface isn't that important you know. It's just an internal intranet application that will be only used by our employees. Just focus on the business logic and make sure that everything is locked down for security." It's unfortunately... read full post
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