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Writing makes us free
Summary of a lovely discussion abotu Twitter hosted by NESTA read full post
Using behavioural data to create compelling content
Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social tools often enable actions which can also be... read full post
User centred news
Hot on the heels of my post yesterday about finding, aggregating and curating content from third party sources, including blogs and social media services, comes word of the Twitter Times which finds and delivers news that's highly relevant to me... read full post
Curating, not moderating, the flow of content and participation
User generated content is, for many media companies and other organisations, more of a problem than a solution. Vague calls to action lead to waves of irrelevant content submitted by audiences who have taken time, effort, and in some instances... read full post
Transparency required
Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the... read full post
What motivates news eyewitnesses to share?
Yes, it's the second time The Telegraph has come knocking on our door this week - do these things come in threes?"People in the area affected by the Samoa tsunami', writes The Telegraph's Emma Barnett, 'have been documenting the event... read full post
Daily Telegraph asks Headshift: Is London World social media capital?
London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed... read full post
Social media monitoring - more first step than end game
Prior to the rise of mass production and assembly line processes in the latter half of the 20th century, new products and services were often created in response to a direct conversation between consumers and businesses.If a consumer - they... read full post
Lessons from the plinth
We are over half-way through the fourth plinth project and it has been quite a ride. We have learned a lot about combining 'social media' with real life and broadcast video, so here are some reflections so far read full post
Enabling the social shift from the centre of the flow
Over the past couple of months, I've spent a lot of time speaking with, and running training courses for, people in the PR and marketing industries. Their roles are changing because customer expectations are shifting - consumers, constituents, audiences and... read full post
Headshift on Al Jazeera News
On Monday I was interviewed by Al Jazeera about the use of social media tools, particularly twitter, by protesters in Iran. Here’s the clip:... read full post
Your corporate website is irrelevant
The days of the monolithic corporate website are numbered. Twentieth century corporate structures, which, to borrow sentiment, if not words from Lee Bryant, put the World's window upon your organisation in the hands of the IT guys in the basement... read full post
Society of the Technical: the common ground between art and social media
So, the first project I've been put to work on since starting at Headshift six weeks ago was the site for Anthony Gormley's One and Other project - a pretty massive undertaking that aims to put 2400 people on... read full post
User-Driven Companies Should Start from Within
My talk about user-driven companies and how we can go beyond surface-level user engagement from the Next09 conference in Hamburg. read full post
Going with the flow: whither enterprise RSS?
Reports of the death of RSS at the hands of Twitter are exaggerated, though they contain a grain of truth. Here's why I think we are yet to see its real value in the enterprise. read full post
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