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Results tagged “social media” from Australia
Don't short change online citizens
If you follow me on Twitter, you will know I've been critical at times of the Australian government's recent efforts to embrace Government 2.0 and more technology-supported participatory approaches. So far I have been generally disappointed with the examples I've... read full post
Photos from our Social Media Breakfast
We enjoyed a great morning of discussion and conversation at our Social Media Breakfast last week, which was hosted by Marketing Elements at The Vault, at Fox Studios in Sydney.You can see the rest of this photo set over on... read full post
Social Media Breakfast on 29th July 2009 in Sydney
If you are reading this blog, I'm sure you are aware that social media is not an overnight fad - it is here to stay and it will no doubt evolve and change again as technology continually advances. Headshift and Marketing... read full post
The Impact of the Social Web on Corporate Reputations
In this McKinsey Quarterly article (free registration required), the authors look at the impact of two key factors changing what they call the 'reputation environment':"the influence of indirect stakeholders--such as NGOs, community activists, and online networks--has grown enormously.""the proliferation of... read full post
In GovernmentNews: A case of the Twitters?
If you are a GovernmentNews subscriber, look out for my two page article in the May 2009 edition about the use of Twitter by local councils in Australia:A case of the Twitters?Councils are defined by their geographic areas, but the... read full post
Zen and the Art of Social Media Guideline Maintenance
If you're reading this, then the chances are you thinking about the need for or even writing social media guidelines. Perhaps you are looking for examples to draft your own policy? Before you do that, just pause for a moment... read full post
