Dan Gillmor writes about Business Blogging and Why it Can Work, citing the humanising effect of the Scobleizer Weblog on Microsoft’s PR as an example
Good piece with some useful comments.
Business Blogging and Why it Can Work
by Lee BryantOne Response to Business Blogging and Why it Can Work

I am new to the internet and I am surfing here and this is very interesting reading. I did a search in the search engines on “company blog” and I found your web blog.
I am a Lawyer in Halifax, Nova Scotia, Canada and thus my interest in searching for a company blog on the WWW.
I just wanted to see how the rest of the world thinks and see what trends and technology are happening in the world. I also was interested in a blog for myself which might possibly lead to a blob for my law firm, you never know, that is if I can understand the technology of operating a blog. The different things discussed on a website found by searching for “company blog” in the search engine is very amusing reading to this Halifax Lawyer.
Respectfully yours
B. J. Stephens, LL.B.
A Halifax Lawyer