A DachisGroup Company

Sharing our thinking in the open is a great way to learn from our network and peers, and we love to discuss social business on our blog or during one of the many conferences we attend around the world.

social software is not just about making friends

by

On Many2Many, Liz Lawley talks about rediscovering the familiar stranger, and reminds us that social networking is not always about converting every contact or acquaintance into a “friend”
The concept of a familiar stranger is an interesting one – people whose presence we acknowledge and who we are aware of, but choose not to interact with foe whatever reason.

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