The NMK event “Selling Social Software” led to some interesting conversations afterwards, and a healthy number of follow-up meetings will come out of it (no P & M, not with you
It went a bit like this

• Will Davies provided some theoretical background and indicative examples of the ideas behind Social Software relate to individuals, organisations and markets (Presentation link)
• I chipped in with a brief survey of what is going on right now and some ideas about how businesses might use these techniques in the future (Presentation link)
• Louise Ferguson looked back at historical problems with computer-mediated communication and collaboration to remind us that this is all easier said than done. (Presentation link)

David Wilcox was also there, and seems to have taken away some ideas about blog clusters
Paul Birch, a founder of Ringo.com, which was recently acquired by Emode, shared some of his business building insights for online social networking ventures
Thanks to all who turned up on the night, and to Colin at NMK.