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Sharing our thinking in the open is a great way to learn from our network and peers, and we love to discuss social business on our blog or during one of the many conferences we attend around the world.

/Message: Social Media and Public Relations: The Press Release Is Dead

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Stowe Boyd, no longer weighed down by tee-shirts, hits a nerve with PR people: /Message: Social Media and Public Relations: The Press Release Is Dead
Rock on! (as the cartoonist says)
The Social Media Press Release is a donkey. ‘Notifications’ via feeds and email with permission are fine; but there is no need to graft the press release onto social tools. It harks back to a time of limited access and fewer channels.

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