"In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter. Combined with our intranet's people search capabilities, this formed an interesting enterprise hybrid of Facebook & Twitter style capabilities. This People Search with Jitter solution received Highly Commended in the 2008 Intranet Innovation Awards
While our intranet wiki JCintra continues to be highly successful, we wanted to keep building our culture of collaboration by capturing and highlighting the flow of ideas. We also wanted to make it easier for our field force to participate and collaborate
This post is an overview of our approach and outlines some of the lessons learned for others to consider as part of their journey."