"Blogs are boring. In the Clay Shirky sense. Even in government.Pitching a blog to your managers in council may still cause consternation, but most authorities are at least working towards a ‘social media strategy’ or ‘policy’ – the human equivalent of dogs turning circles before laying down – and blogs are mainstream. Your senior staff have probably read one, even if it’s just part of a newspaper website. Even better, there is now a considerable range of practice and evaluation on which to draw."