We were lucky enough to be involved in some great projects, and maintain this archive to share some of the examples and lessons from the first phase of social business implementation work

Recent case studies

Social Intranet Design for US Law Firm

A US law firm with a global presence, wanted to build a new intranet to drive higher levels of interaction at the location/office level, but also act as a hub for interacting with the firm’s global content. To discover what this experience would feel like for employees, we conducted an extensive set of stakeholder and… read full post

Categories Legal and Professional Services, User Experience Design Tags , , , , ,

Online Community Adoption for Global Telco

Headshift worked with a UK-based telecommunications service provider, part of the world’s second-largest mobile phone group, to increase the adoption and engagement levels of their internal online community. The community, based on the Jive SBS platform, was aimed at the company’s international digital teams, to increase work collaboration across markets, cross-pollinate best practices, and keep… read full post

Categories Telecommunications Tags , , , , ,

RSA: User Centred Research

The RSA engaged Headshift to investigate the most significant characteristics and behaviours of their Fellows and Staff in relation to online and offline collaboration with, and among, RSA Fellows in order to inform the RSA’s emerging technology strategy. We worked using a user-centred design discovery approach, putting the capabilities and needs of end users at the… read full post

Categories Public and Third Sector Tags , , , ,

Social App Design for Global Telco

The Italian operation of a global telecommunications company had been very successful in developing and launching the ‘My Network’ app at the end of 2011, aiming to build an independent, user-generated picture of cellular network strength across Italy. While the app was successful in early user adoption, the focus on identifying network issues had driven… read full post

Categories Strategic Consulting, Telecommunications, User Experience Design Tags , , , , , , ,

Participle ‘Life’ Social Platform

Participle is a UK social enterprise, which aims to transform the way public services are designed and delivered to individuals and communities. In 2008, they started a programme called ‘Life’ to support and empower families in chronic crisis, helping them to develop their capabilities and build the type of lives they wanted to lead. Participle… read full post

Categories Public and Third Sector Tags , , , , , ,

Nokia: Organising for Social

At the time of our engagement, Nokia was one of the world’s largest manufacturers of mobile phones, with distribution and sales in over 150 countries worldwide. They had been working on connecting its employees since the start of 2001, socialising insights and mobilising information, but was struggling to promote internal communication and collaboration, and failing… read full post

Categories Manufacturing, Strategic Consulting, Technology, User Experience Design Tags , , , , , , ,

User Adoption Strategy for Tenaris

Tenaris, a manufacturer and supplier of seamless and welded steel pipe products and provider of pipe handling, stocking and distribution services to the oil and gas, energy and mechanical industries, engaged Headshift to create an adoption strategy for its enterprise social network, based on SharePoint 2010. As a multinational company, headquartered in Argentina with plants… read full post

Categories Adoption, Manufacturing, Strategic Consulting Tags , , ,

Knowledge System Development for Multinational Oil & Gas Firm

Over a number of years, Headshift played a strategic role in the development of four key knowledge systems used extensibly across this global multinational oil and gas research consultancy. These knowledge systems had all been in place for over ten years, and had slowly evolved to fit the niche needs of the business. So although… read full post

Categories Heavy Industries, User Experience Design Tags , , , ,

Matthew Arnold & Baldwin Web Design

Matthew Arnold & Baldwin’s existing website had been developed nearly a decade previously when legal websites tended to be online versions of the firm’s brochure. Their site had become difficult for users to navigate: information was not linked together and was difficult to find. The firm felt that the site was dated and did not… read full post

Categories Legal and Professional Services, Technology, Wordpress Tags , ,

Social Business Strategy for Global Sports Retailer

A global sporting goods retailer, specialising in clothing, sportswear, footwear and sports accessories, tasked Headshift with helping the organisation deepen its customer relationships and keep ahead of the competition in the face of the dynamic market landscape created by the digital and social era. Their social media presence was fragmented, misaligned and inconsistent across markets… read full post

Categories Retail, Social Business Strategy, Strategic Consulting Tags , , , , , ,

Post*Shift: the Prequel

A decade of learning how, when and with whom social technology can be implemented inside organisations to humanise and improve their operations left behind an interesting trail of blog posts, experiences and case studies, so it seemed like a good idea to maintain this web archive. Headshift was founded in 2002, sold in 2009, and the right to its name and content was then re-acquired by its founders in 2014 as they were setting up their new venture, Post*Shift. If you enjoy reading this archive, please head over to the Post*Shift site to find out how we are building on the first phase of social business technology to create new structures, culture and operations in large organisations as part of our vision for Twenty-First Century Business.