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• Posted Conference and events I'm at during March to Blog
  The social media conference season is rapidly heating up and I'm lucky enough to be taking part in some great events this month.On Wednesday I was at CeBit, the World's largest computing tradeshow, in Hanover, Germany, where I participated in...
• Posted Review of the BBC's New Social Networking Guidelines to Blog
  My former employer, the BBC, has issued new guidelines for the official use of third party social networking and micro-blogging services. The new guidelines should not be confused with the guidelines issued several years ago on the personal use of...
• Posted Unlocking social media ROI through business transformation to Blog
  Last night I attended one of the Social Media Week events, Show Me the Money: Where's the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant...
• Posted Learning about social media through experimentation to Blog
  Yesterday, during lunch, I went out and took some photos of the area around Headshift's London headquarters in Shad Thames, just east of the south end of Tower Bridge. When I uploaded them to Flickr, I added notes to each...
• Posted Aggregation is an opportunity for content providers to Blog
  The Daily Mirror has joined a growing number of newspapers who block a news aggregator, NewsNow, from crawling it's site. The Sun and Times Online had already made similar moves.Having worked in the media industry myself for nearly ten years,...
• Posted Driving traffic to your blog with twitter to Blog
  Posting links to twitter can drive significant traffic to websites. I recently wrote a comprehensive post aimed at helping organisations and businesses get started blogging. I knew it would be of interest to a lot of people, so when I...
• Posted How to get started blogging to Blog
  I'm frequently asked, by our clients as well as the MA Journalism students I occasionally teach as part of my role as a Visiting Journalism Fellow at City University, for tips on how to get started blogging. As someone who...
• Posted Creating customer communities to Blog
  Anyone who follows my movements online will have noticed that I've been rather quiet recently. This is because I have, for the past month or so, been part of a Headshift team, which at various times drew upon the experience...
• Commented on Your corporate website is irrelevant
  Hi Stephane. That's a good question, and you're probably right - in the B2B world, having a useful corporate website is bound to be more important than in B2C. That said, having a presence elsewhere, for example on Slideshare, certainly...
• Commented on Curating, not moderating, the flow of content and participation
  Thank you all for your comments, some of which have been really interesting. Ed, looks like an interesting comment. Will get in touch to share some info, and learn from your experience. Kevin, most of the things you point out...
• Posted Using behavioural data to create compelling content to Blog
  Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social tools often enable actions which can also be...
• Posted User centred news to Blog
  Hot on the heels of my post yesterday about finding, aggregating and curating content from third party sources, including blogs and social media services, comes word of the Twitter Times which finds and delivers news that's highly relevant to me...
• Posted Curating, not moderating, the flow of content and participation to Blog
  User generated content is, for many media companies and other organisations, more of a problem than a solution. Vague calls to action lead to waves of irrelevant content submitted by audiences who have taken time, effort, and in some instances...
• Posted Transparency required to Blog
  Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the...
• Posted What motivates news eyewitnesses to share? to Blog
  Yes, it's the second time The Telegraph has come knocking on our door this week - do these things come in threes?"People in the area affected by the Samoa tsunami', writes The Telegraph's Emma Barnett, 'have been documenting the event...
• Posted Daily Telegraph asks Headshift: Is London World social media capital? to Blog
  London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed...
• Posted Social media monitoring - more first step than end game to Blog
  Prior to the rise of mass production and assembly line processes in the latter half of the 20th century, new products and services were often created in response to a direct conversation between consumers and businesses.If a consumer - they...
• Posted Enabling the social shift from the centre of the flow to Blog
  Over the past couple of months, I've spent a lot of time speaking with, and running training courses for, people in the PR and marketing industries. Their roles are changing because customer expectations are shifting - consumers, constituents, audiences and...
• Posted Headshift on Al Jazeera News to Blog
  On Monday I was interviewed by Al Jazeera about the use of social media tools, particularly twitter, by protesters in Iran. Here’s the clip:...
• Posted Your corporate website is irrelevant to Blog
  The days of the monolithic corporate website are numbered. Twentieth century corporate structures, which, to borrow sentiment, if not words from Lee Bryant, put the World's window upon your organisation in the hands of the IT guys in the basement...
• Posted BBC London mention to Blog
  I quite frequently give presentations and run workshops about blogging. For a taste of the sort I things I cover in those sessions, have a look at the series of 8 posts about using the whole web as your canvas...
• Posted The impact of twitter on recruitment to Blog
  About six hours ago I used twitter to announce the availability of a paid internship opportunity, being offered through the Channel 4 Diversity Production Scheme, here at Headshift. It's one of a number of internships made available through the scheme.My...
• Posted Children in virtual worlds study to Blog
  University of Westminster's Lizzie Jackson, an old friend who was my boss when I joined the BBC for the first time back in about 1998, and David Gauntlett have recently completed a wide ranging study on the use of virtual...
• Posted Comprehensive study of user-generated content at the BBC to Blog
  Returning to more familiar territory following last week's Eurasian Media Conference in Kazakhstan - more on that coming soon - today I'm at an event organised by the BBC, my former employer, and the Arts and Humanities Research Council (AHRC)...
• Posted Headshift hosting SOMESSO pre-event to Blog
  We are proud to announce our partnership with SOMESSO London, a must-attend event for industry leaders, brand managers, sales and marketing experts, new media specialists, internet marketers, entrepreneurs, venture capitalists and other financiers. Some excellent speakers are lined up for...
• Posted Amongst other things, we're connectors to Blog
  Over the past few weeks two interesting things have surfaced time and time and time again in the client workshops, consulting engagements and pitches I've been involved in here at Headshift, namely that:the work we do behind firewall on the...
• Posted The future of the media is social to Blog
  In addition to doing strategic social media consulting, workshops and training days for clients, I've recently had the pleasure of teaching on several of the postgraduate courses offered by the College of Journalism at City University London where I'm a...
• Posted Social media training - an online guide to Blog
  One of the best things about my job here at Headshift is that I have various opportunities to inform and enthuse people about the benefits of using social media tools and services to support their existing processes. In order for...
• Posted One conference, two conference, three conference... to Blog
  Over the past week, I've spent more time at conferences than at Headshift Towers. Last Tuesday was Social Media Influence where Headshift sponsored, and I moderated, a panel on "Having Difficult Conversations". On the panel were our friends Paolo Valdemarin...
• Posted Twitter: fount of free drinks to Blog
  Over the years I reckon I've tried hundreds of social networking sites, blogging and micro-blogging tools, online participatory spaces, and content sharing services. In most instances I register, set up a profile, have a look around, and abandon all in...