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• Commented on Your corporate website is irrelevant
  Hi Stephane. That's a good question, and you're probably right - in the B2B world, having a useful corporate website is bound to be more important than in B2C. That said, having a presence elsewhere, for example on Slideshare, certainly...
• Commented on Curating, not moderating, the flow of content and participation
  Thank you all for your comments, some of which have been really interesting. Ed, looks like an interesting comment. Will get in touch to share some info, and learn from your experience. Kevin, most of the things you point out...
• Posted Using behavioural data to create compelling content to Blog
  Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social tools often enable actions which can also be...
• Posted User centred news to Blog
  Hot on the heels of my post yesterday about finding, aggregating and curating content from third party sources, including blogs and social media services, comes word of the Twitter Times which finds and delivers news that's highly relevant to me...
• Posted Curating, not moderating, the flow of content and participation to Blog
  User generated content is, for many media companies and other organisations, more of a problem than a solution. Vague calls to action lead to waves of irrelevant content submitted by audiences who have taken time, effort, and in some instances...
• Posted Playing around in the Enterprise (don't publish!) to Blog
  The projects I'm involved in here at Headshift have, historically, been on the audience and consumer engagement side of the business. However, Headshift's Enterprise team recently asked several of us from the Social Media team to get involved in coming...
• Posted Transparency required to Blog
  Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the...
• Posted What motivates news eyewitnesses to share? to Blog
  Yes, it's the second time The Telegraph has come knocking on our door this week - do these things come in threes?"People in the area affected by the Samoa tsunami', writes The Telegraph's Emma Barnett, 'have been documenting the event...
• Posted Daily Telegraph asks Headshift: Is London World social media capital? to Blog
  London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed...
• Posted Social media monitoring - more first step than end game to Blog
  Prior to the rise of mass production and assembly line processes in the latter half of the 20th century, new products and services were often created in response to a direct conversation between consumers and businesses.If a consumer - they...
• Posted Enabling the social shift from the centre of the flow to Blog
  Over the past couple of months, I've spent a lot of time speaking with, and running training courses for, people in the PR and marketing industries. Their roles are changing because customer expectations are shifting - consumers, constituents, audiences and...
• Posted Headshift on Al Jazeera News to Blog
  On Monday I was interviewed by Al Jazeera about the use of social media tools, particularly twitter, by protesters in Iran. Here’s the clip:...
• Posted Your corporate website is irrelevant to Blog
  The days of the monolithic corporate website are numbered. Twentieth century corporate structures, which, to borrow sentiment, if not words from Lee Bryant, put the World's window upon your organisation in the hands of the IT guys in the basement...
• Posted BBC London mention to Blog
  I quite frequently give presentations and run workshops about blogging. For a taste of the sort I things I cover in those sessions, have a look at the series of 8 posts about using the whole web as your canvas...
• Posted The impact of twitter on recruitment to Blog
  About six hours ago I used twitter to announce the availability of a paid internship opportunity, being offered through the Channel 4 Diversity Production Scheme, here at Headshift. It's one of a number of internships made available through the scheme.My...
• Posted Children in virtual worlds study to Blog
  University of Westminster's Lizzie Jackson, an old friend who was my boss when I joined the BBC for the first time back in about 1998, and David Gauntlett have recently completed a wide ranging study on the use of virtual...
• Posted Comprehensive study of user-generated content at the BBC to Blog
  Returning to more familiar territory following last week's Eurasian Media Conference in Kazakhstan - more on that coming soon - today I'm at an event organised by the BBC, my former employer, and the Arts and Humanities Research Council (AHRC)...
• Posted Headshift hosting SOMESSO pre-event to Blog
  We are proud to announce our partnership with SOMESSO London, a must-attend event for industry leaders, brand managers, sales and marketing experts, new media specialists, internet marketers, entrepreneurs, venture capitalists and other financiers. Some excellent speakers are lined up for...
• Posted Amongst other things, we're connectors to Blog
  Over the past few weeks two interesting things have surfaced time and time and time again in the client workshops, consulting engagements and pitches I've been involved in here at Headshift, namely that:the work we do behind firewall on the...
• Posted The future of the media is social to Blog
  In addition to doing strategic social media consulting, workshops and training days for clients, I've recently had the pleasure of teaching on several of the postgraduate courses offered by the College of Journalism at City University London where I'm a...
• Posted Social media training - an online guide to Blog
  One of the best things about my job here at Headshift is that I have various opportunities to inform and enthuse people about the benefits of using social media tools and services to support their existing processes. In order for...
• Posted One conference, two conference, three conference... to Blog
  Over the past week, I've spent more time at conferences than at Headshift Towers. Last Tuesday was Social Media Influence where Headshift sponsored, and I moderated, a panel on "Having Difficult Conversations". On the panel were our friends Paolo Valdemarin...
• Posted Twitter: fount of free drinks to Blog
  Over the years I reckon I've tried hundreds of social networking sites, blogging and micro-blogging tools, online participatory spaces, and content sharing services. In most instances I register, set up a profile, have a look around, and abandon all in...
• Posted Headshift's Recent Participation at Journalism & Media Events to Blog
  I've been really busy speaking at different events the past few weeks and, although I'm usually pretty good at letting people know where I'll be speaking, I've not managed to tell you much about how the events actually went or...
• Posted All aboard the BlogBoat to Blog
  On Sunday, I'll be in Ghent to take part in Blog Boat 1.0 - Citizen Journalism. During the afternoon, an invitation only "meeting of the minds" will bring together journalists, academics and bloggers to discuss the future of citizen journalism...
• Posted Did twitter kill the blogging star? to Blog
  In an opinion piece for Wired, Valleywag's Paul Boutin makes the rather tenuous assertion that blogging is dead. He writes,"Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. Writing...
• Posted Headshift at the European Broadcasting Union to Blog
  Tomorrow (07 Oct) I'm giving a presentation at the European Broadcasting Union's International Broadcasting Conference in Geneva. I'll be discussing how social media is changing broadcasting and showing some examples of how, where content producers have started to weave social...
• Posted Cutting-edge blogging seminar to Blog
  We have just a few spaces left for a special seminar about blogging which we're co-hosting in with Six Apart, makers of the blogging tool Movable Type.  The event, taking place this Thursday (25 Sept. 2008) in London, is aimed...
• Posted Headshift at International Broadcasting Conference (IBC2008) to Blog
  Over the past few months, I've been helping to organise a panel on Social Media and Broadcasting for the International Broadcasting Conference (IBC) in Amsterdam.BBC Radio 4 Journalist Chris Vallance (iPM) and Yahoo Europe's VP of Search & Social Media,...
• Posted Headshift at PR Newswire's Meet the Media to Blog
  PR and media professionals have, until recently, been able to leverage their control over, or access to, scarce communication channels to ensure that the messages which flowed over them spread outwardly, in a one-way trajectory.Social media, which gives just about...