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• Commented on Social Business Use Cases for the Pharmaceutical Industry
  @Tim From where most people are now (centrally maintained corporate directories) most things are a step forward. Having something like MediaWiki that allows you to see the revision history of the page and who has made the most appropriate edits...
• Commented on Social Business Use Cases for the Pharmaceutical Industry
  @James Some of the newer tech that we are seeing coming through is getting pretty close to an ideal state for document management. I think at the moment people may struggle with some of the more complex document approval workflows...
• Posted Social Business Use Cases for the Pharmaceutical Industry to Blog
  The fundamentals of social business design can be applied to many different sectors and to many different business processes.  Whilst, by definition, those fundamentals remain constant, or at least relatively stable, the application of them can vary widely.  What follows...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hey Lee, Yeah, I saw that the other day. Looks like a nice step forward. A tentative one but a good one. Sid....
• Posted Balancing Technology and Culture During a Social Business Implementation to Blog
  What started life as a short post on user adoption seems to have turned into the monster blog prose you see before you.  If the length scares you then jump to the end for the summary version!If you're going to...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi John P, It does sound nice doesn't it! Spend a few grand here, build a community and then sell a load of product at the end of it. In reality we all know it's not that easy. There are...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi Matt H, Wow, lot's to think about in your response. I'm not sure where to start. You've taken my point and extended it out the other side of marketing by the same distance. If you're not careful you'll extend...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi Cyndee, I think you're right. The issues of having isolated marketing departments are just starting to show themselves and as such not many companies have made the move of integrating sales and marketing into the product development lifecycle, be...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi John P, Kudos to you guys for tackling the AE problems head on. I'd be interested to hear how you guys are getting on. If I'm being honest I think it's a pretty poor show of the FDA to...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi Lee, There's definitely a lot of things that can be done with social business (behind the firewall) in the pharma industry. Having worked in the industry for a good while I could reel off a long list of processes...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi Jon, Thanks for the compliment. I think social media has so much potential when used in the pharmaceutical industry and it's a shame to see people focus solely on late stage marketing. I'm very happy to chat more about...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Hi John, Typically drug development, from idea to market, will take around a decade and cost close to $2billion. That gives pharma a long time to build a community around a specific therapy and you could do it for less...
• Commented on What use is Social Media to the Pharmaceutical Industry?
  Thanks for taking the time to comment guys, I really appreciate it. Individual replies on their way. Sid....
• Posted What use is Social Media to the Pharmaceutical Industry? to Blog
  Coming from a pharmaceutical background I've been keeping a close eye on the industry's use of social technologies.  Whilst working on the inside I focused on social business and connecting people behind the firewall.  Now I'm on the outside I've...