BBC Blog Network - from consulting to final implementation
Over the last two years Headshift has provided strategic and technical consulting, information architecture, design and implementation services for the complete re-launch of the BBC's public blog network - one of the largest on the web. The process has gone through several stages and we are currently completing the final implementation.

Upgrading infrastructure
The first stage of work saw us advising on and implementing an improved infrastructure model. This was done with the expectation of the BBC Blog Network growing extensively in the immediate and more distant future.

Consultation on usability and information architecture
In a comprehensive consulting piece, Headshift reviewed the existing blog platform and all of the available trial data including technical feedback, usage logs, editorial feedback, and feedback from users in workshops and at a user event.

Based on the review of data and feedback, we provided a comprehensive report on lessons to take forward into the live service. We also made further recommendations on the choice of technical platform, as well as additional editorial criteria for commissioning and decommissioning blogs.

Implementation
Headshift is currently working with the BBC to implement the new blogging platform according to the findings of our research and the feedback from the BBC's editorial teams. This includes changing and refining templates on around 200 blogs.