using social tools to broaden the participation on intranets

RSS subscribe to our case studies

Link text
Link text

You are reading a Headshift project case study summary that is tagged as under the ConfluenceLegal and Professional Services category.

Freshfields Bruckhaus Deringer LLP

Using a wiki platform, global law firm Freshfields made it easy to create and maintain sites on their intranet. The sites are devoted to a specific subject such as a specialty within a practice or information about key clients. Headshift helped the firm explore how to broaden the participation in providing intranet content and how to move away from the previous process which required intranet pages to be prepared individually in FrontPage, a web page design tool.

Headshift recommended an enterprise wiki platform, customised to feature dynamic navigation and designed to match the intranet look-and- feel. Only minimal content manager training, in the form of workshops, were required to get the content population going, and content activity started before design and customisation were completed in order to learn from early feedback. A standard landing page layout was created and embedded as a template, with a right hand column showing recent changes, popular pages and a tag cloud - all of them new concepts on the firm intranet but features that quickly grew popular.

Helped by the ease of editing pages on the wiki, content managers enlisted colleagues in the process of growing and maintaining content. Knowledge of html coding is no longer required in order to participate, and maintenance of content is a quick procedure: Press Edit page, update the content, press Save.

The wiki was the first step of the firm's adoption of social tools behind the firewall. Freshfields rolled out an iGoogle inspired dashboard that each person can modify and which works as an aggregator of content on the intranet. The firm is also seeing benefits from adopting RSS as a way to keep up with internal and external information flows.

Case Studies from the Web