using social tools to broaden the participation on intranets

Link text
Link text

You are reading a Headshift project case study summary that is tagged as , under the Legal and Professional Services category.

"Magic Circle" law firm injects life into intranet using a bottom-up approach

Sector: Legal and Professional Services
Using a wiki platform, the international law firm made it easy to create and maintain "subwebs". Subwebs are microsites on the firm's intranet, devoted to a specific subject such as a specialty within a practice or key client information. Headshift helped the firm explore how to broaden the participation in providing subweb content and how to move away from a process that required pages to be prepared individually in FrontPage, a web page design tool.

Headshift recommended an enterprise wiki platform, customised to feature dynamic navigation and designed to match the intranet look-and-feel. Only minimal subweb manager training, in the form of workshops, were required to get the content population going, and content activity started before design and customisation were completed in order to learn from early feedback. A standard subweb home page layout was created and embedded as a template, with a right hand column showing recent subweb changes, popular pages and a tag cloud - all new concepts on the firm intranet but features that quickly grew popular.

Helped by the ease of editing pages in the wiki spaces, subweb managers enlisted colleagues in the process of growing and maintaining subweb content. Knowledge of html coding is no longer a barrier to contributing content, and maintenance of content is a quick procedure: Press Edit page, update the content, press Save.

The wiki is the first step of the firm's adoption of social tools behind the firewall. There are plans to roll out a firm-wide RSS infrastructure and an enterprise blogging platform, supported by a business case to simplify the publishing process for internal and external current awareness content.