BA's Metrotwin, created in partnership with Agency.com, BBH and Made by Many, is a community platform for BA customers living in and frequently traveling between London and New York.
By allowing people to "twin" neighborhoods, businesses and attractions Metrotwin looks to create a single social recommendation engine for both cities - a place to go for the best quality advice on what's hot in NY and London.
Charged with technical development Headshift developed and implemented Metrotwin from a service description and a creative visual brief. Using Agile methodology and sprint management tools we interpreted the briefs and turned them into a bespoke customer facing social application using Ruby on Rails as the base, and open source plug ins to fill the gaps.
The result is a seamless web application that includes a moderation tool and an audit trail for managing user generated content.
The Metrotwin project gave us the unique opportunity to take the technical lead in a very large scale collaborative effort undertaken by one of the worlds most prestigious airlines. In our involvement we were able to increase our technical experience in a challenging and financially stringent environment, whilst also building successful working relationships with all key stakeholders.
Metrotwin represents a unique approach to customer relations based on new social technologies.
By allowing people to "twin" neighborhoods, businesses and attractions Metrotwin looks to create a single social recommendation engine for both cities - a place to go for the best quality advice on what's hot in NY and London.
Charged with technical development Headshift developed and implemented Metrotwin from a service description and a creative visual brief. Using Agile methodology and sprint management tools we interpreted the briefs and turned them into a bespoke customer facing social application using Ruby on Rails as the base, and open source plug ins to fill the gaps.
The result is a seamless web application that includes a moderation tool and an audit trail for managing user generated content.
The Metrotwin project gave us the unique opportunity to take the technical lead in a very large scale collaborative effort undertaken by one of the worlds most prestigious airlines. In our involvement we were able to increase our technical experience in a challenging and financially stringent environment, whilst also building successful working relationships with all key stakeholders.
Metrotwin represents a unique approach to customer relations based on new social technologies.
