A NESTA initiative, the Big Green Challenge is a competition designed to encourage and reward those who work together towards developing and implementing new approaches to CO2 emission reductions. The finalists compete for a prize fund of £1 million to help finance the development and exploitation of the most promising innovative ideas.
The competition attracted more than 300 entries. Each competitor submitted details about their initiative and documentation through a private area of the Big Green Challenge website. NESTA judges accessed the same online competition management system (OCMS) to review and rank applications in order to identify semi-finalists and finalists.
Once the finalists were identified they became the subject of attention from mainstream media as well as people interested in the field. This had been anticipated and NESTA had signed up the COI to deliver media training to the finalists. To complement the traditional media training, Headshift conducted workshops with each of the finalists on how to use social media to engage with their stakeholders and other interested parties. The workshops focused on free or low cost tools appropriate to each finalist's purpose. The topics covered in the social media workshops were serialised in blog format.
The Big Green Challenge website was built using WordPress drawing on many different media tools such as feeds, podcasts and videocast embeds. The OCMS was built in Ruby on Rails.
We feel very passionate about creating a sustainable future were very pleased to have been able to contribute.
The competition attracted more than 300 entries. Each competitor submitted details about their initiative and documentation through a private area of the Big Green Challenge website. NESTA judges accessed the same online competition management system (OCMS) to review and rank applications in order to identify semi-finalists and finalists.
Once the finalists were identified they became the subject of attention from mainstream media as well as people interested in the field. This had been anticipated and NESTA had signed up the COI to deliver media training to the finalists. To complement the traditional media training, Headshift conducted workshops with each of the finalists on how to use social media to engage with their stakeholders and other interested parties. The workshops focused on free or low cost tools appropriate to each finalist's purpose. The topics covered in the social media workshops were serialised in blog format.
The Big Green Challenge website was built using WordPress drawing on many different media tools such as feeds, podcasts and videocast embeds. The OCMS was built in Ruby on Rails.
We feel very passionate about creating a sustainable future were very pleased to have been able to contribute.
