Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

social software is not just about making friends


On Many2Many, Liz Lawley talks about rediscovering the familiar stranger, and reminds us that social networking is not always about converting every contact or acquaintance into a “friend”
The concept of a familiar stranger is an interesting one – people whose presence we acknowledge and who we are aware of, but choose not to interact with foe whatever reason.

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