Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

social software is not just about making friends

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On Many2Many, Liz Lawley talks about rediscovering the familiar stranger, and reminds us that social networking is not always about converting every contact or acquaintance into a “friend”
The concept of a familiar stranger is an interesting one – people whose presence we acknowledge and who we are aware of, but choose not to interact with foe whatever reason.

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