Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Bottom-up business and co-creation of value


Ross Mayfield writes about the Bottom-Up Phenomenon in business relationships
He pulls out the following excellent quote from David Kirkpatrick in Fortune magazine

“We’re entering what might be called the Bottom-Up Economy … Customers today have more options and less loyalty. They will migrate to businesses that see them as participants in a process rather than as just consumers …. In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for “co-creation of value”: The successful products and services from now on will be those developed jointly—company and customer working hand in hand…”

Not only do we agree with this – it is the basis of our customer relationship strategy.

One Response to Bottom-up business and co-creation of value

  1. By Rage on omnipotent on January 17, 2004 at 9:58 am

    Cleverer, opener joint working

    Headshift chose a different quote from Bottom-Up Phenomenon by Ross Mayfield. My selection is this one: When I was an undergraduate, I spent a lot of time studying negotiations and bargaining situations – often in situations where there was little to n…