Ross Mayfield writes about the Bottom-Up Phenomenon in business relationships
He pulls out the following excellent quote from David Kirkpatrick in Fortune magazine
“We’re entering what might be called the Bottom-Up Economy … Customers today have more options and less loyalty. They will migrate to businesses that see them as participants in a process rather than as just consumers …. In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for “co-creation of value”: The successful products and services from now on will be those developed jointly—company and customer working hand in hand…”
Not only do we agree with this – it is the basis of our customer relationship strategy.