Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Emotional Design


Chris Heathcote reviews Don Norman’s book about emotional design

“Why do you just want to pick up an iPod? Why are rollercoasters fun? In this book, Norman tries to put his finger on why some unusable products sell, and how usability can design the fun out of products. To do this, he proposes three types of design – visceral, behavioural, and reflective. Usability focusses on the behavioural design, and now he implores us to consider the other two types.”

2 Responses to Emotional Design

  1. By Anonymous Coward on February 2, 2004 at 11:58 am

    So then, this was meant to be a book review?

  2. By Lee Bryant on February 2, 2004 at 4:55 pm

    errr …. yes … I think Chris’s piece is a review of sorts. Don’t you?