Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

An intro to personas


We have been writing a content development process for one of our partners, which is intended to help them think about user content and feature requirements on an ongoing basis. For each group or network of people to be addressed by their content plan, we recommend that they begin by using individual and group personas / profiles to help them understand from people what is required. This introduction to personas is a useful resource to help explain what we mean. (Via

One Response to An intro to personas

  1. By participo on March 12, 2004 at 3:37 pm

    Persona grata

    personas Cooper user-centered