Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

There are no shortcuts


Seth Godin is an excellent commentator on the marketing world and its failure to deal with the new world of Internet 2.0. His recent post about people looking for shortcuts is a good example

“It appears that marketing America still has plenty of time to do it over, but not nearly enough time to do it right.

If there were shortcuts, people smarter than you and me would have found them already. There aren’t. Sorry.”

Thanks to Hugh for the link.

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