Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Blogging patient opinions


Our work on the revolutionary Patient Opinion website has been rewarded with coverage in Kable’s Government Computing publication
Livio Hughes, director of Headshift, says: “We were determined to avoid turning the Patient Opinion site into yet another token ‘patient’ website. Instead, the communication model uses a range of social software tool and techniques – from patient weblogs to feed aggregation – to create reliable patient-generated reputations for individual departments and services, and shares these with prospective patients at the point when they are choosing a provider.
The site’s system is simple, easy to use and requires patients just to tell their story in their own terms – it uses a specially-designed social tagging system to learn from the informal language used by patients, rather than forcing them to use official medical and healthcare terminology. Patients are given a treatment diary and the system will help them prepare for consultations with doctors.
It is also the first major application to achieve real-time web service integration with NHS.UK to ensure information is up-to-date and relevant.

One Response to Blogging patient opinions

  1. By Martin Dugage on January 21, 2006 at 4:37 pm

    What happens if opinions badmouth persons or institutions to the extent that the message ripples though the network with huge consequences? Is the site moderated (in which case it’s not exactly free opinion) or are the patients required to register under a real identity (so that they feel responsible for what they say)?