Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Weaving a social web from organisational data


The answer to information overload is more information … but processed differently
The way most organisations use email is based on a culture of sequential memo/task processing that turns intelligent people into simpering inbox victims. It makes for bad management and a massive loss of initiative among employees
Social software such as blogs, wikis. social tagging, and other collaborative tools make it easier for people to consume and organise a rich array of information. But it also helps them to make sense of it, together, through social networking and aggregation. These new tools and approaches can potentially play a very liberating role for people as part of a process of culture change that encourages individual responsibility
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