Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

A Supermarket with a YouTube problem


UK supermarket chain Somerfields has a major YouTube problem, according to the BBC, involving an unofficial “YouTube Somerfield competition” announced on the video-sharing site whose aim is to “give all senior management the finger.”
The BBC is too polite to link to the videos in question, but a quick search of YouTube pulls up some bizarre examples including, it has to be said, one of the worst Supermarket ads ever, which was perpetrated by an Ad Agency rather than spotty teenagers
How does a PR department deal with this, and how can management of a low-end Supermarket that pays low wages to teenagers for menial jobs prevent it happening again? It’s a tough one, with potential echoes in a lot of companies that depend on undervalued casual labour
For my part, having worked briefly in a Supermarket as a spotty teenager, I can confirm that all you need for late night bowling action is a long aisle, a stack of cans and some good, round Watermelons. If only we had mobile phones with video cameras and YouTube in those days!

One Response to A Supermarket with a YouTube problem

  1. By michaela carmichael on February 28, 2007 at 4:05 pm

    Initiated by the film HOT FUZZ perhaps?