Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Cutting-edge blogging seminar

by Robin Hamman

We have just a few spaces left for a special seminar about blogging which we’re co-hosting in with Six Apart, makers of the blogging tool Movable Type

The event, taking place this Thursday (25 Sept. 2008) in London, is aimed at helping senior editors, social media stakeholders, online community managers and those leading corporate blogging efforts to learn more about emerging tools and techniques for building participatory communities around their properties.

The event will provide participants with a strategic overview of blogging and a demonstration of creative techniques developed during my former role as the Head of Blogging at the BBC, and since evolved further by the social media team here at Headshift.

More specifically, guests at the event will learn:

  • what differentiates blogging from traditional web publishing
  • simple techniques for weaving social media into your existing processes, and generating content for your blog along the way
  • how to position your blog(s) as the centre of your distributed web presence
  • how to reach out and engage with existing third party audiences using your blog

Khalid Arif and Maarten Schenk from Six Apart will demonstrate the new functionality found in the latest release of Movable Type (4.2), and integration specialists from Headshift will discuss the benefits of combining blogging, page publishing and social networking in the new version of MT and showcase several interesting MT-based implementations.

We have room for just a few more participants so if you are interested in attending, and are able to make it to Headshift’s Tower Bridge based headquarters on Thursday afternoon, you can request an invitation by emailing with your details.

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