Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Social tools for internal communications

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I took part in an online interview yesterday with Abi Signorelli for Internal Communication specialists Melcrum, which was part of their preparation for the social media for internal communications conference on February 9-10 in London, where I will be running a half day deep-dive workshop into social intranets and their role as a hub for social activity within the firm – see my notes from a previous Melcrum workshop last year for a taster.

Melcrum have also begun a major research project into the use of social tools for internal communications; initial findings confirm “widespread adoption, a clear business case and visible return on investment for communicators.”

“Many organizations have now moved beyond the experimentation phase and begun embedding social media into the way they do business,” said Victoria Mellor, CEO of Melcrum. “There is a fundamental shift happening with how information flows inside an organization. Peer-to-peer online networks are enabling real-time feedback from employees to inform decision-making, not to mention facilitating collaboration between remote workers,” she added.

There seems to be more and more interest this year in moving beyond pilot projects to undertake social business programmes within the firewall to kickstart employee engagement, create a more integrated company culture, improve knowledge sharing and increase productivity. This is also reflected in the focus of events, which are shifting from a view of social business as an experimental, emerging activity to one that sees it as a mainstream business improvement activity that can deliver value this year.

Next week, on January 20, I will be running an all-day blogs and wikis masterclass for law firms, organised by the Ark Group, which will also be very practical in focus. It is exciting to know that so many law firms are now actively using wikis and blogs for internal communications and knowledge sharing.

There are lots more practical, down-to-earth how-to events lined up for the rest of the year, so if you are interested in finding something for your sector then let me know and I will try to point you in the right direction.

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