Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Driving traffic to your blog with twitter

by Robin Hamman

Posting links to twitter can drive significant traffic to websites. I recently wrote a comprehensive post aimed at helping organisations and businesses get started blogging. I knew it would be of interest to a lot of people, so when I was done writing the post, I logged into bit.ly, a url shortening service, and tweeted the resulting shortened URL.

Although I knew that the tweet would drive some traffic to my blog post, I had no idea that it would get retweeted 39 times and result in 393 click-throughs.

It’s possible to automate the process of posting links to new blog posts to both twitter and facebook – I’ve done so with both of my own blogs with good effect. Advising our clients on how to use twitter to market new blog content isn’t, however, the only trick we have up our sleeves, nor is a technique that will suit every organisation or audience, but it’s certainly worth considering if your goal is to reach out and engage with new audiences.

Whether you’re just beginning to think about using a blog as a way ofreaching out to your audience, or simply want to improve the qualityand impact of your blogging and other social media efforts, Headshift has an unrivaled level of experience to help you meet or exceed your organisation’s blogging goals – something we’ve done at a massive scale for the BBC as well as for smaller clients. Our blogging quick start package includes all the tools and techniques you need to launch, position and market a corporate or organisational blog that suits your exact requirements.

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