Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Social business case studies from the future


Our Social Business Summit on March 18 is starting to come together nicely, with some great participants and sponsors joining up to make it a great day. With only 100 places available in total, I would urge you to sign up sooner rather than later. Also, if you are in the USA or Australia, there is still time to sign up for those summits too.

Jeff Dachis has written about his own keynote talk, and the ever-thought-provoking JP Rangaswami has agreed to give the other introductory talk. Luis Suarez from IBM and Robin Hamman from Headshift are lined up to moderate the workforce collaboration and customer engagement tracks respectively, and we are seeking a third moderator for the business ecosystem track.

But with most of the day dedicated to deliberation and discussion, we want to create some great conversation starters about the future of social business design, so we are keen to have some insightful case studies from the future. We will be asking participants to submit 5 minute stories, presentations, videos or sketches that show how they think socially calibrated organisations will operate in 2015. To help with this process, Limkokwing University has kindly offered a team of MBA, business and communications students to help participants put these together.

Here is a rough video of the briefing I gave them, which explains the concept:

Max, a lecturer at the University, also blogged their visit here.

This week, we will be pointing the students at some of the participants to create video or audio interviews or help create stories or presentations for the event.

We are really looking forward to seeing you all, and if you have any ideas for future (or past) case studies, then please head over to our event page and let us know.

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