This Thursday sees the Social Business Summit roll into town – we have a great lineup, including some Jazz improv that is a lot of fun, and a super venue. We are very keen to ensure that we have a broad selection of people interested in the future of social business at the event, so if you think you should be there, but have not yet been invited, then please drop us an email and we will get back to you straight away.
Based on the experience of the Sydney and Austin events, you really don’t want to miss it.
The first of our series of four social business summits took place in Sydney, Australia, on March 2 at the Mint. Peter Kim talked about Dachis Group’s global vision for social business design, Kevin Tate shared lessons from over 300 Facebook social media marketing campaigns and Dion Hinchcliffe shared some high impact social business stories from around the world. Dave Gray began telling his story of the connected company – a theme he picked up later in Austin and will also develop at the London event. The Sydney event also included excellent sessions from IBM, Virgin Blue, Cisco and Optimice. You can see photos from the event on Flickr and an animation of Dave Gray’s notes of the events on Animoto.
The following week, in Austin, I was lucky enough to attend the second summit, with wonderful contributions from Jeff Dachis, JP Rangaswami, John Hagel, Rawn Shah, Josh Bernoff and others. Shiv Shingh from Pepsi talked about the future of real-time marketing, Dave Gray discussed the connected company and Philip Kaplan of Blippy talked about extreme sharing and its impact on privacy. I gave a talk on the importance of leadership, followed by Tony Hsieh, CEO of Zappos, who talked about the huge role culture plays in the success of their company. We saved a curated twitter stream of the event and Jim Worth put together a great wiki page gathering various other details. Also worth a look is this post: 27 Insights On Social Business, which summarised the talks. There was, of course, also a rocking party, including a rather frisky Elmo and Cookie Monster (UPDATE: Amadeo captured their initial fight on video, but it got a lot less appropriate later) as well as some very interesting conceptual art.
This series of events will end on April 6 in Singapore with our final summit for 2011, where Jeff Dachis, Dion Hinchcliffe, Kevin Tate, IBM’s Ted Stanton and a selection of smart speakers working in Singapore, China and the wider region will provide a range of perspectives on the role of social business in these rapidly accelerating economies. Registration is still open for this event, and we are keen to see a representative mix of large and small firms keen to explore social business, so please drop us an email if you would like to be there.