Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Sharing the Social Business cake

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Some of you may have received some slices of our cake via some kind of paper-based medium (imagine!), but we wanted to share the whole thing with you to say thank you for helping us take social business mainstream in 2011:

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We have big plans for expanding Dachis Group’s European operations in 2012, and you can expect to see us deliver a more integrated offering across both the internal and external sides of Social Business.

We welcome friendly competition from social media agencies, consultancies entering this space and other companies, but as my friend Robin at We Are Social predicts, “Social intelligence and insight will start to be baked into all marketing activity” and this is where I think we will really stand out with our Social Business Intelligence as a Platform play driving a more data-driven approach to brand marketing and business improvement. We will also be growing our consulting practice, taking on more long-term business change programmes.

My colleague Dion has written up some more detailed predictions for what we can expect in 2012, and despite prevailing economic uncertainty, I am even more optimistic that we will see businesses shift more of their investment into social, where it can make a difference.

Until then, Happy Holidays 🙂

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