Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

Davide Casali

Senior User Experience Designer

Davide Casali, or better known as Folletto, is an hybrid user experience designer, a profession placed at the crossroad of his biggest passions: design, psychology and technology. His objective is to change for better the quality of life of the people through the products he’s designed, building over the complexity of any experience the simplest possible interaction.

He believes that “Simplicity is the ultimate sophistication”, as Leonardo DaVinci reportedly said.

During and after his BSc in Computer Science and MSc in Interaction Design he built phpGolem, his own CMS, he moderated and organised tournaments for online gaming communities, he designed and built virtual assistants in Ruby and recently he was interaction design director in Maison,the, a design consultancy agency in Milan.
Between his current side project there’s WideTag, a startup for the internet of things and Motivational Design, a methodology he’s co-authoring to support design and analysis of social networks from a psychological point of view. Before, he was a co-founder of Good50x70, an international social communication project.

He’s currently advisor of PosterForTomorrow, a project to promote active global citizenship through the medium of design, and Tonight, a nightlife guide and community.

His last project is Baker Ebook iPad Framework, to build properly designed ebooks on the iPad (and beyond).

Recent posts by Davide Casali

  • Social Experience Design: one method, two tools, three tips, the lecture

    Given how much I like teaching, last week for me was great: I had to speak at UX Conference 2011 in Lugano, and I got an invite to give a lecture at Digital Accademia near Venice the day before. The topic was one of my core subjects: Social Experience Design, tailored for the specificity of the… read full post

  • Bridging the physical barrier: QR Codes, NFC & AR

    QR Codes, Semacodes and other similar technologies are a very tricky topic to address, they’re also subject to quite intense waves of hype that repeat themselves every few years. The hype in this case isn’t completely unfounded, because creating the connection between the physical and digital worlds is something everyone is aiming for, and something… read full post

  • The double pyramid of a successful social business

    Any good social business is built on two carefully balanced pyramids, which mirror two different approaches that are required to coexist in a business that wants to thrive in a world where its customers are highly connected. The first pyramid is the business as it’s usually intended. It is built top-down, where decisions and strategies… read full post

  • Logins technologies: the good and the ugly of OAuth and OpenID

    After a few weeks after I wrote my quite successful answer on Quora about OpenID, the issue appeared again now that Twitter announced more fine grained controls… but only on OAuth and my last harsh tweet I did after I read the good article by Gruber on OAuth triggered a nice response again on Twitter…. read full post

  • The Dot Loop, the simplest process possible

    Everywhere something works, you’ll see an interesting loop, or feedback cycle: the Dot Loop: do, observe, think.

Recent comments by Davide Casali

  • Commented on Social Experience Design: one method, two tools, three tips, the lecture

    "The problem is that most people either banalize the question or over-complicate it, most of the time ignoring or being superficial on social dynamics. That's why there are so many psychological elements in this method: they are almost totally missing in most of the design approaches. If you're more interested in the approach, I suggest to read the links provided in the article, that will give you more insights on the topic, or come and listen to one of my talks: questions are welcome. :)"