Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations

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Posts categorised as Health

Social Business Use Cases for the Pharmaceutical Industry

The fundamentals of social business design can be applied to many different sectors and to many different business processes.  Whilst, by definition, those fundamentals remain constant, or at least relatively stable, the application of them can vary widely.  What follows are just three quick, high-level, examples of how the pharmaceutical industry could use social business… read full post

Categories Best of, Corporate, Health

Using behavioural data to create compelling content

Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social tools often enable actions which can also be counted and reported, such as registrations, content submissions, comments generated by that content, etc. The… read full post

Categories Best of, Future Trends, Health, Media and Publishing, Public and Third Sector

What use is Social Media to the Pharmaceutical Industry?

Coming from a pharmaceutical background I’ve been keeping a close eye on the industry’s use of social technologies.  Whilst working on the inside I focused on social business and connecting people behind the firewall.  Now I’m on the outside I’ve switched the focus of my attention to social media and how some of the pharmaceutical… read full post

Categories Corporate, Health

Enabled by Design v0.1 is alive and kicking

New design innovation site launched for Enabled by Design this week – feedback welcome.

Categories Best of, Health, Public and Third Sector

Social Innovation: how do we find the right problems?

2gether is the latest in a sequence of London events to promote social innovation that provide a welcome stimulus for the public sector and social enterprises; but do they work?

Categories Best of, Events, Health, Public and Third Sector