Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations


Posts with a adoption theme

E20 Summit 2010: Beyond Adoption

Some thoughts on how we go beyond adoption of tools to drive real business change, including slide of my talk at the 2010 E20 Summit in Frankfurt

Categories Best of, Corporate, Events, Presentations Tags , , ,

E2.0 and social business making good progress in Germany

Brief report from the Petersberger Gespräche event in Bonn last week

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The debate about pilot projects in social business

The debate about pilots vs full implementation raises some interesting issues about what is required to make social business technology work in large organisations.

Categories Best of, Corporate Tags , , , ,

Behavioural transition strategies for E2.0

Adoption was a big them at this year’s E20 conference. My focus was on some of the little techniques that we can use to smooth the adoption path for second wave adopters.

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Five Things Every Legal Practice Should Know About Web 2.0

V. Mary Abraham and I ran a session at Legaltech New York earlier this month about the impact of Web2.0 technology and ideas on Law firm IT. Here is an overview and some slides from that session.

Categories Corporate, Legal and Professional Services, Presentations Tags , , , , , , ,

Twitter scepticism: justified or not?

Am I right to have a slightly sceptical view of the value of Twitter to most people? Maybe I should give it a try…

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Challenges and Opportunities for Mainstream Enterprise Social Computing

The adoption of social tools in the enterprise is accelerating, but if we are to avoid the pitfalls of previous periods of technology innovation, then we need to focus more on addressing concrete business use cases and meeting the needs of second wave adopters. This presentation briefly covers some of the opportunities and challenges we see in the field, and some of the IT culture myths that can sometimes get in the way.

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(Non) Adoption of social computing in organisations: busyness or laziness?

Too much focus on very simple ROI measures can be a problem for the adoption of social tools. Olivier argues that we must resist the temptation to turn evolving methodologies into recipes for “best practice”

Categories Corporate, Legal and Professional Services, Public and Third Sector Tags , , ,

Blogging 4 Business redux

Notes from the Headshift/SixApart session at the Blogging for Business conference in London on April 4, 2007

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