Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed over a decade of developing the use of social technology inside organisations


Posts with a advertising theme

End of empire or new phase of domination for Microsoft?

Microsoft face a major battle in overcoming competition from Google and Yahoo in the new world of online services, and whether they win this battle or not, it will have ramifications for a number of companies and markets … and who will rescue their users?

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Can you advertise non-consumption?

Is it possible to use the technique of advertising to persuade consumers not to consume?

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